해외시장맞춤보고서

농식품 해외시장맞춤조사 사업에 대한 완료보고서 내용을 제공합니다.

답변
(2017) 중국 인삼음료 해외시장맞춤보고서
작성자 담당자 등록일 2017-06-08 조회 495

(2017) 중국 인삼음료 해외시장맞춤보고서

 

 

 
Ⅰ. 시장 통계 ··················································································································· 4
1. 통계분석 기준 설정 ····································································································· 6
2. 무역통계 종합분석 ······································································································· 7
3. 품목통계 종합분석 ······································································································· 8


Ⅱ. 시장 트렌드 ·············································································································· 9
1. 소비 트렌드 ······································································································· 11
2. 제품 트렌드 ······································································································· 12
3. 유통 트렌드 ······································································································· 13
4. 정책 트렌드 ······································································································· 14


Ⅲ. 경쟁제품 현지조사 ····················································································· 15
1. 경쟁제품 선정 ··································································································· 17
2. 정량 분석 ·········································································································· 18
3. 정성 분석 ·········································································································· 19
4. 현지 방문 조사자료 ·························································································· 21


Ⅳ. 경쟁사 분석 ·································································································· 27
1. 경쟁사 선정 ······································································································· 29
2. 경쟁사별 현황 파악 ·························································································· 30


Ⅴ. 유통구조 현황 ······························································································ 33
1. 추천 진출 경로 ································································································· 35
2. 전문가 인터뷰 ··································································································· 38


Ⅵ. 유통업체 현황 ································································································ 39
1. 주요 유통채널별 현황 및 프로모션 정보 ·························································· 41


Ⅶ. 통관 및 검역 정보 ······················································································· 44
1. 통관 및 검역 절차 ···························································································· 47
2. 관세율 정보 ······································································································· 50
3. FTA 정보 ··········································································································· 51
4. 통관 및 검역 주의사항 ····················································································· 52
5. 통관거부사례 ··································································································· 54


Ⅷ. 인증 정보 ······································································································· 55
1. 인증 취득정보 ··································································································· 57
2. 인증 취득제품 ··································································································· 59
3. 제출서류 ············································································································ 60
4. 전문가 인터뷰 ··································································································· 61


Ⅸ. 라벨링 정보 ·································································································· 62
1. 라벨 표기사항 ··································································································· 64
2. 라벨링 예시 ······································································································· 65


Ⅹ. 위생요건 정보 ······························································································ 66
1. 식품첨가물 규정 ································································································ 68
2. 기타 위생기준 규정 ·························································································· 69
※ 참고문헌 ········································································································· 70

   
첨부파일 농유공_2017 농식품 해외시장 맞춤조사_(중국_인삼음료).pdf농유공_2017 농식품 해외시장 맞춤조사_(중국_인삼음료).pdf