(2017) 베트남 소주 해외시장맞춤보고서

Ⅰ. 시장 통계··················································································································· 4
1. 통계분석 기준 설정····································································································· 6
2. 무역통계 종합분석······································································································· 7
3. 품목통계 종합분석······································································································· 8
Ⅱ. 시장 트렌드·············································································································· 9
1. Market Trend 01. 주류 시장 급성장 중························································ 11
2. Market Trend 02. 저도주 선호 현상····························································· 12
3. Market Trend 03. 하이트진로 현지 적극 공략·············································· 13
4. Market Trend 04. 주류 부과 세금 인상························································ 14
Ⅲ. 경쟁제품 현지조사····················································································· 15
1. 경쟁제품 선정··································································································· 17
2. 정량 분석·········································································································· 18
3. 정성 분석·········································································································· 19
4. 현지 방문 조사자료·························································································· 21
Ⅳ. 경쟁사 분석·································································································· 28
1. 경쟁사 선정······································································································· 30
2. 경쟁사별 현황 파악·························································································· 31
Ⅴ. 유통구조 현황······························································································ 34
1. 추천 진출 경로································································································· 36
2. 전문가 인터뷰··································································································· 39
Ⅵ. 유통업체 현황································································································ 41
1. 주요 유통채널별 현황 및 프로모션 정보·························································· 43

Ⅶ. 통관 및 검역 정보······················································································· 47
1. 통관 및 검역 절차···························································································· 50
2. 관세율 정보······································································································· 53
3. FTA 정보··········································································································· 54
4. 통관 및 검역 주의사항····················································································· 55
Ⅷ. 라벨링 정보·································································································· 56
1. 라벨 표기사항··································································································· 58
2. 라벨링 예시······································································································· 59
※ 참고문헌········································································································· 60