(2017) 베트남 홍삼조제품 해외시장맞춤보고서

Ⅰ. 시장 통계··················································································································· 3
1. 통계분석 기준 설정····································································································· 5
2. 무역통계 종합분석······································································································· 6
3. 품목통계 종합분석······································································································· 7
Ⅱ. 시장 트렌드·············································································································· 8
1. Market Trend 01. 베트남, 한국 인삼의 신 시장으로 부상··························· 10
2. Market Trend 02. 응옥산 인삼, 지리표시제 적용과 활발한 투자················ 11
3. Market Trend 03. 한국산 홍삼조제품, 식품안전규정 위반··························· 12
4. Market Trend 04. 베트남 소비자, 인삼과 홍삼 구매에 꼼꼼해져················ 13
Ⅲ. 경쟁제품 현지조사····················································································· 14
1. 경쟁제품 선정··································································································· 16
2. 정량 분석·········································································································· 17
3. 정성 분석·········································································································· 18
4. 현지 방문 조사자료·························································································· 20
Ⅳ. 경쟁사 분석·································································································· 25
1. 경쟁사 선정······································································································· 27
2. 경쟁사별 현황 파악·························································································· 28
Ⅴ. 유통구조 현황······························································································ 31
1. 추천 진출 경로································································································· 33
2. 전문가 인터뷰··································································································· 35
Ⅵ. 유통업체 현황································································································ 36
1. 주요 유통채널별 현황 및 프로모션 정보·························································· 38
※ 참고문헌············································································································· 44