Ⅰ. 중국 마케팅 방안 ···························································· 1
1. 현지 시장 특징 ·················································································· 1
2. 현지 시장 진출 TIP ··········································································· 2

Ⅱ. 중국 시장 정보 ································································ 4
1. 산삼 수입 추이 ·················································································· 4
2. 보건식품 생산 및 판매 동향 ·························································· 5
3. 보건식품 소비 동향 ·········································································· 5

Ⅲ. 중국 유통 정보 ································································ 7
1. 보건식품 유통구조 ············································································ 7
2. 식품 유통채널 ···················································································· 8
3. 식품 유통구조 ·················································································· 10
 

Ⅳ. 중국 통관 정보 ······························································ 11
1. 관세 및 기타 세금 ·········································································· 11
2. 수입 및 통관 절차 ·········································································· 12
3. 통관 유의사항 ·················································································· 15
 

Ⅴ. 중국 검역 정보 ······························································ 18
1. 수입 식품의 검험검역 ···································································· 18
2. 수출 식품의 검험검역 ···································································· 21

Ⅵ. 중국 라벨링 정보 ·························································· 23
1. 식품 라벨 관리 규정 ······································································ 23
2. 수출입 정량 포장식품 라벨 검험 감독 관리 규정 ·················· 26
3. 보건식품 표시 ·················································································· 37