(2017) 일본 맥문동차 해외시장맞춤보고서

Ⅰ. 시장 통계 ··················································································································· 4
1. 통계분석 기준 설정 ····································································································· 6
2. 무역통계 종합분석 ······································································································· 7
3. 품목통계 종합분석 ······································································································· 8
Ⅱ. 시장 트렌드 ·············································································································· 9
1. 소비 트렌드 ······································································································· 11
2. 제품 트렌드 ······································································································· 12
3. 유통 트렌드 ······································································································· 13
4. 정책 트렌드 ······································································································· 14
Ⅲ. 경쟁제품 현지조사 ····················································································· 15
1. 경쟁제품 선정 ··································································································· 17
2. 정량 분석 ·········································································································· 18
3. 정성 분석 ·········································································································· 19
4. 현지 방문 조사자료 ·························································································· 20
Ⅳ. 경쟁사 분석 ·································································································· 28
1. 경쟁사 선정 ······································································································· 30
2. 경쟁사별 현황 파악 ·························································································· 31
Ⅴ. 유통구조 현황 ······························································································ 34
1. 추천 진출 경로 ································································································ 36
2. 전문가 인터뷰 ··································································································· 39
Ⅵ. 유통업체 현황 ································································································ 40
1. 주요 유통채널별 현황 및 프로모션 정보 ·························································· 42

Ⅶ. 통관 및 검역 정보 ······················································································· 47
1. 통관 및 검역 절차 ···························································································· 50
2. 관세율 정보 ······································································································· 52
3. FTA 정보 ··········································································································· 53
4. 통관 및 검역 주의사항 ····················································································· 54
5. 통관거부사례 ··································································································· 55
Ⅷ. 인증 정보 ······································································································· 56
1. 인증 취득정보 ··································································································· 58
2. 제출서류 ············································································································ 60
3. 전문가 인터뷰 ··································································································· 61
Ⅸ. 라벨링 정보 ·································································································· 62
1. 라벨 표기사항 ··································································································· 64
2. 라벨링 예시 ······································································································· 65
Ⅹ. 위생요건 정보 ······························································································ 66
1. 식품첨가물 규정 ································································································ 68
※ 참고문헌 ············································································································ 69