(2017) 홍콩 소주 해외시장맞춤보고서

Ⅰ. 시장 통계 ··················································································································· 4
1. 통계분석 기준 설정 ····································································································· 6
2. 무역통계 종합분석 ······································································································· 7
3. 품목통계 종합분석 ······································································································· 8
Ⅱ. 시장 트렌드 ·············································································································· 9
1. Market Trend 01 ····························································································· 11
2. Market Trend 02 ····························································································· 12
3. Market Trend 03 ····························································································· 13
4. Market Trend 04 ····························································································· 14
Ⅲ. 경쟁제품 현지조사 ····················································································· 15
1. 경쟁제품 선정 ··································································································· 17
2. 정량 분석 ·········································································································· 18
3. 정성 분석 ·········································································································· 19
4. 현지 방문 조사자료 ·························································································· 21
Ⅳ. 경쟁사 분석 ·································································································· 29
1. 경쟁사 선정 ······································································································· 31
2. 경쟁사별 현황 파악 ·························································································· 32
Ⅴ. 유통구조 현황 ······························································································ 35
1. 추천 진출 경로 ································································································· 37
2. 전문가 인터뷰 ··································································································· 40
Ⅵ. 유통업체 현황 ································································································ 42
1. 주요 유통채널별 현황 및 프로모션 정보 ·························································· 44

Ⅶ. 통관 및 검역 정보 ······················································································· 48
1. 통관 및 검역 절차 ···························································································· 51
2. 관세율 정보 ······································································································· 54
3. FTA 정보 ··········································································································· 55
4. 통관 및 검역 주의사항 ····················································································· 56
5. 통관거부사례 ····································································································· 57
Ⅷ. 라벨링 정보 ·································································································· 58
1. 라벨 표기사항 ··································································································· 60
2. 라벨링 예시 ······································································································· 61
※ 참고문헌 ········································································································· 62