(2016) 홍콩 아로니아 주스_해외시장보고서

Ⅰ. 시장 통계 ······························································································································································································ 4
1. 통계분석 기준 설정 ····································································································· 6
2. 글로벌 수입통계 ··········································································································· 7
3. 홍콩 수입통계 ··············································································································· 8
4. 홍콩 주스 시장 규모 및 성장률 ··············································································· 9

Ⅱ. 시장 트렌드 ··················································································································································································· 10
1. 시장 메가 트렌드 ······································································································· 12
2. 소비 트렌드 ················································································································· 13
3. 제품 트렌드 ················································································································· 14
4. 정책 트렌드 ················································································································· 15

Ⅲ. 경쟁사 분석 ··················································································································································································· 16
1. 경쟁사 선정 ················································································································· 18
2. 경쟁사별 현황 파악 ··································································································· 19

Ⅳ. 경쟁제품 현지조사 ····························································································································································· 24
1. 분석 제품 및 기준 ····································································································· 26
2. 가격 정보 ····················································································································· 27
3. 포장용기 정보 ············································································································· 28
4. 기타(성분, 원료 등) ···································································································· 29
5. 현지조사 데이터 ········································································································· 30

Ⅴ. 유통구조 현황 ············································································································································································ 33
1. 현지 유통구조 map ··································································································· 34
2. 추천 진출 경로 ··········································································································· 35

Ⅵ. 유통업체 현황 ············································································································································································ 36
1. 주요 유통채널 개관 ··································································································· 38
2. 주요 유통채널 핫이슈 ······························································································· 39
3. 유통업체별 개요 ········································································································· 40

Ⅶ. 인증 정보 ··························································································································································································· 43
1. 필수인증 정보 ··············································································································································· 45
2. 홍콩 내 인증 취득제품 ·························································································································· 46
3. 제출서류 ···························································································································································· 47

Ⅷ. 라벨링 정보 ··················································································································································································· 48
1. 라벨 표기사항 ··············································································································································· 50
2. 라벨링 예시 ···················································································································································· 51

Ⅸ. 식품첨가물 정보 ···································································································································································· 52
1. 식품첨가물 규정 ·········································································································································· 54