(베트남) 홍삼농축액_해외시장맞춤보고서 - 2016년도 07월 자료

Ⅰ. 시장 통계 ······································································································································· 3
1. 통계분석 기준 설정 ····································································································································· 5
2. 글로벌 수입통계 ············································································································································ 6
3. 베트남 수입통계 ············································································································································ 7
4. 베트남 기능성 식품 시장규모 ············································································································· 8

Ⅱ. 경쟁사 분석 ·································································································································· 9
1. 경쟁사 선정 ·················································································································································· 11
2. 경쟁사별 현황 파악 ·································································································································· 12

Ⅲ. 경쟁제품 현지조사 ················································································································· 15
1. 분석 제품 및 기준 ···································································································································· 18
2. 가격 정보 ························································································································································· 20
3. 포장용기&유통기한 정보 ······················································································································ 23
4. 제품 성분 정보 ·········································································································································· 25
5. 현지조사 데이터 ·········································································································································· 27

Ⅳ. 유통구조 현황 ···························································································································· 32
1. 현지 유통구조 map ·································································································································· 33
2. 추천 진출 경로 ············································································································································ 34
3. 유통업체 담당자 인터뷰 ······················································································································· 35

Ⅴ. 유통업체 현황 ···························································································································· 36
1. 주요 유통채널 개관 ·································································································································· 38
2. 주요 유통채널 핫이슈 ····························································································································· 39
3. 유통업체별 개요 ······································································································································· 40
- Co.op X-tra ················································································································································· 40
- Big C mart ····················································································································································· 41
- Vinmart ····························································································································································· 42