(2017) 미국 유산균 음료 해외시장맞춤보고서

Ⅰ. 시장 트렌드 ·············································································································· 4
1. 소비 트렌드 ········································································································· 6
2. 제품 트렌드 ········································································································· 7
3. 유통 트렌드 ········································································································· 8
4. 정책 트렌드 ··········································································································· 9

Ⅱ. 경쟁제품 현지조사 ····················································································· 10
1. 경쟁제품 선정 ··································································································· 12
2. 정량 분석 ·········································································································· 13
3. 정성 분석 ·········································································································· 14
4. 현지 방문 조사자료 ·························································································· 15

Ⅲ. 유통구조 현황 ······························································································ 20
1. 추천 진출 경로 ································································································ 22
2. 전문가 인터뷰 ··································································································· 24

Ⅳ. 유통업체 현황 ································································································ 26
1. 주요 유통채널별 현황 및 프로모션 정보 ·························································· 28

Ⅴ. 통관 및 검역 정보 ······················································································· 31
1. 통관 및 검역 절차 ···························································································· 34
2. 관세율 정보 ······································································································· 38
3. FTA 정보 ··········································································································· 39
4. 통관 및 검역 주의사항 ····················································································· 40
5. 통관거부사례 ··································································································· 41

Ⅵ. 인증 정보 ······································································································· 42
1. 인증 취득정보 ··································································································· 44
2. 인증 취득제품 ··································································································· 46
3. 제출서류 ············································································································ 47
4. 전문가 인터뷰 ··································································································· 48

Ⅶ. 라벨링 정보 ·································································································· 49
1. 라벨 표기사항 ··································································································· 51
2. 라벨링 예시 ········································································································· 52
※ 참고문헌 ············································································································ 53