(2017) 호주 탁주 해외시장맞춤보고서

 
Ⅰ. 시장 통계 ··················································································································· 4
1. 통계분석 기준 설정 ····································································································· 6
2. 무역통계 종합분석 ······································································································· 7
3. 품목통계 종합분석 ······································································································· 8

Ⅱ. 시장 트렌드 ·············································································································· 9
1. 소비 트렌드 ······································································································· 11
2. 제품 트렌드 ······································································································· 12
3. 유통 트렌드 ······································································································· 13
4. 정책 트렌드 ······································································································· 14

Ⅲ. 경쟁제품 현지조사 ····················································································· 15
1. 경쟁제품 선정 ··································································································· 17
2. 정량 분석 ·········································································································· 18
3. 정성 분석 ·········································································································· 19
4. 현지 방문 조사자료 ·························································································· 20

Ⅳ. 경쟁사 분석 ·································································································· 26
1. 경쟁사 선정 ······································································································· 28
2. 경쟁사별 현황 파악 ·························································································· 29

Ⅴ. 유통구조 현황 ······························································································ 32
1. 추천 진출 경로 ································································································ 34
2. 전문가 인터뷰 ··································································································· 37

Ⅵ. 유통업체 현황 ································································································ 39
1. 주요 유통채널별 현황 및 프로모션 정보 ·························································· 41

Ⅶ. 통관 및 검역 정보 ····················································································· 44
1. 통관 및 검역 절차 ···························································································· 47
2. 관세율 정보 ······································································································· 49
3. FTA 정보 ··········································································································· 50
4. 통관 및 검역 주의사항 ····················································································· 51

Ⅷ. 인증 정보 ······································································································· 52
1. 인증 취득정보 ··································································································· 54
2. 인증 취득제품 ··································································································· 55
3. 제출서류 ············································································································ 56
4. 전문가 인터뷰 ··································································································· 58

Ⅸ. 라벨링 정보 ·································································································· 59
1. 라벨 표기사항 ··································································································· 61
2. 라벨링 예시 ······································································································· 63

Ⅹ. 위생 요건 정보 ···························································································· 64
1. 식품첨가물 규정 ································································································ 66

※ 참고 문헌 ······································································································· 68