Ⅰ. 중국 마케팅 방안 ····················································· 1
1. 중국 시장 특징 ········································································ 1
2. 중국 시장 진출 TIP ································································· 2

Ⅱ. 중국 시장 정보 ························································· 4
1. 수입 동향 ·················································································· 4
2. 소비 동향 ·················································································· 7
3. 시리얼 시장 동향 ···································································· 8
4. 과장 시장 동향 ······································································ 11
 

Ⅲ. 중국 가격 정보 ······················································· 15
1. 타오바오왕(淘寶網) 시리얼 및 과자 가격 현황 ·············· 16
2. 톈마오(天？) 시리얼 및 과자 가격 현황 ·························· 24
3. 징둥상청(京東商城) 시리얼 및 과자 가격 현황 ·············· 31

Ⅳ. 중국 유통 정보 ······················································· 37
1. 유통 절차 ················································································ 37
2. 식품 업계 유통 상업 방식 ·················································· 39
3. 유통 경로별 진입 장벽 및 특징 ········································ 40
4. 중국 유통 채널 ······································································ 40