(2017) 베트남 커피 해외시장맞춤보고서

Ⅰ. 시장 통계 ··················································································································· 4
1. 통계분석 기준 설정 ····································································································· 6
2. 무역통계 종합분석 ······································································································· 8
3. 품목통계 종합분석 ····································································································· 10
Ⅱ. 시장 트렌드 ············································································································ 11
Market Trend 01. 위조 커피 논란 ······································································ 13
Market Trend 02. 커피 시장 성장률 Top 4 ······················································ 14
Market Trend 03. 카페 프랜차이즈 경쟁 치열 ·················································· 15
Market Trend 04. 커피, 특별소비세 대상 선정 ················································ 16
Ⅲ. 경쟁제품 현지조사 ····················································································· 17
1. 경쟁제품 선정 ··································································································· 19
2. 정량 분석 ·········································································································· 20
3. 정성 분석 ·········································································································· 21
4. 현지 방문 조사자료 ·························································································· 23
Ⅳ. 경쟁사 분석 ·································································································· 31
1. 경쟁사 선정 ······································································································· 33
2. 경쟁사별 현황 파악 ·························································································· 34
Ⅴ. 유통구조 현황 ······························································································ 37
1. 추천 진출 경로 ································································································· 39
2. 전문가 인터뷰 ··································································································· 43
Ⅵ. 유통업체 현황 ································································································ 44
1. 주요 유통채널별 현황 및 프로모션 정보 ·························································· 46

Ⅶ. 통관 및 검역 정보 ······················································································· 50
1. 통관 및 검역 절차 ···························································································· 53
2. 관세율 정보 ······································································································· 56
3. FTA 정보 ··········································································································· 57
4. 통관 및 검역 주의사항 ····················································································· 58
Ⅷ. 인증 정보 ······································································································· 59
1. 인증 취득정보 ··································································································· 61
2. 제출서류 ············································································································ 62
3. 전문가 인터뷰 ··································································································· 63
Ⅸ. 라벨링 정보 ·································································································· 64
1. 라벨 표기사항 ··································································································· 66
2. 라벨링 예시 ······································································································· 67
Ⅹ. 위생요건 정보 ······························································································ 68
1. 식품첨가물 규정 ································································································ 70
2. 기타 위생기준 규정 ·························································································· 71
※ 참고문헌 ········································································································· 72