(2017) 중국 천마 해외시장맞춤보고서

Ⅰ. 시장 통계··················································································································· 4
1. 통계분석 기준 설정····································································································· 6
2. 무역통계 종합분석······································································································· 7
3. 품목통계 종합분석······································································································· 9
Ⅱ. 시장 트렌드············································································································ 10
1. Market Trend 01. 중국 4대 약재 시장·························································· 12
2. Market Trend 02. 한약재 해마, 아교 인기···················································· 13
3. Market Trend 03. 중의학 표준화 진행·························································· 14
4. Market Trend 04. 중의약 산업 황금기 도래················································· 15
Ⅲ. 경쟁제품 현지조사····················································································· 16
1. 경쟁제품 선정··································································································· 18
2. 정량 분석·········································································································· 20
3. 정성 분석·········································································································· 21
4. 현지 방문 조사자료·························································································· 23
Ⅳ. 경쟁사 분석·································································································· 28
1. 경쟁사 선정······································································································· 30
2. 경쟁사별 현황 파악·························································································· 31
Ⅴ. 유통구조 현황······························································································ 34
1. 추천 진출 경로································································································ 36
2. 전문가 인터뷰··································································································· 40
Ⅵ. 유통업체 현황································································································ 41
1. 주요 유통채널별 현황 및 프로모션 정보·························································· 43

Ⅶ. 통관 및 검역 정보······················································································· 48
1. 통관 및 검역 절차···························································································· 51
2. 관세율 정보······································································································· 54
3. FTA 정보··········································································································· 55
4. 통관 및 검역 주의사항····················································································· 56
Ⅷ. 인증 정보······································································································· 57
1. 인증 취득정보··································································································· 60
2. 제출서류············································································································ 63
3. 전문가 인터뷰··································································································· 65
Ⅸ. 라벨링 정보·································································································· 66
1. 라벨 표기사항··································································································· 68
2. 라벨링 예시······································································································· 69
Ⅹ. 위생요건 정보······························································································ 70
1. 식품첨가물 규정································································································ 72
※ 참고문헌············································································································ 73