(2017) 태국 인삼커피 해외시장맞춤보고서

Ⅰ. 시장 통계 ··················································································································· 4
1. 통계분석 기준 설정 ····································································································· 6
2. 무역통계 종합분석 ······································································································· 7
3. 품목통계 종합분석 ······································································································· 9
Ⅱ. 시장 트렌드 ············································································································ 10
1. Market Trend 01. 한국산 인삼 세미나 개최 ················································· 12
2. Market Trend 02. 오크라톡신 함유 검사 ······················································ 13
3. Market Trend 03. 현지 내 인삼조제품 ·························································· 14
4. Market Trend 04. 설탕세 도입 ······································································ 15
Ⅲ. 경쟁제품 현지조사 ····················································································· 16
1. 경쟁제품 선정 ··································································································· 18
2. 정량 분석 ·········································································································· 19
3. 정성 분석 ·········································································································· 20
4. 현지 방문 조사자료 ·························································································· 23
Ⅳ. 경쟁사 분석 ·································································································· 30
1. 경쟁사 선정 ······································································································· 32
2. 경쟁사별 현황 파악 ·························································································· 33
Ⅴ. 유통구조 현황 ······························································································ 36
1. 현지 진출 주요 경로 ························································································ 38
2. 전문가 인터뷰 ··································································································· 41
Ⅵ. 유통업체 현황 ································································································ 42
1. 주요 유통채널별 현황 및 프로모션 정보 ·························································· 44

Ⅶ. 통관 및 검역 정보 ······················································································· 49
1. 통관 및 검역 절차 ···························································································· 52
2. 관세율 정보 ······································································································· 55
3. FTA 정보 ··········································································································· 56
4. 통관 및 검역 유의사항 ····················································································· 57
Ⅷ. 인증 정보 ······································································································· 58
1. 인증 취득정보 ··································································································· 61
2. 인증 취득제품 ··································································································· 63
3. 전문가 인터뷰 ··································································································· 64
Ⅸ. 라벨링 정보 ·································································································· 65
1. 라벨 표기사항 ··································································································· 67
2. 라벨링 예시 ······································································································· 68
Ⅹ. 위생요건 정보 ······························································································ 69
1. 식품첨가물 규정 ································································································ 71
※ 참고문헌 ········································································································· 72