(2017) 필리핀 닭고기 해외시장맞춤보고서

Ⅰ. 시장 통계 ··················································································································· 4
1. 통계분석 기준 설정 ····································································································· 6
2. 무역통계 종합분석 ······································································································· 7
3. 품목통계 종합분석 ······································································································· 8

Ⅱ. 시장 트렌드 ·············································································································· 9
1. 소비 트렌드 ······································································································· 11
2. 제품 트렌드 ······································································································· 12
3. 유통 트렌드 ······································································································· 13
4. 정책 트렌드 ······································································································· 14

Ⅲ. 경쟁제품 현지조사 ····················································································· 15
1. 경쟁제품 선정 ··································································································· 17
2. 정량 분석 ·········································································································· 18
3. 정성 분석 ·········································································································· 19
4. 현지 방문 조사자료 ·························································································· 20

Ⅳ. 경쟁사 분석 ·································································································· 24
1. 경쟁사 선정 ······································································································· 26
2. 경쟁사별 현황 파악 ·························································································· 27

Ⅴ. 유통구조 현황 ······························································································ 28
1. 추천 진출 경로 ································································································ 30
2. 전문가 인터뷰 ··································································································· 33

Ⅵ. 유통업체 현황 ································································································ 34
1. 주요 유통채널별 현황 및 프로모션 정보 ·························································· 36

Ⅶ. 통관 및 검역 정보 ······················································································· 39
1. 통관 및 검역 절차 ···························································································· 42
2. 관세율 정보 ······································································································· 45
3. FTA 정보 ··········································································································· 46
4. 통관 및 검역 주의사항 ····················································································· 47

Ⅷ. 인증 정보 ······································································································· 48
1. 인증 취득정보 ··································································································· 50
2. 인증 취득제품 ··································································································· 51
3. 제출서류 ············································································································ 52
4. 전문가 인터뷰 ··································································································· 53

Ⅸ. 라벨링 정보 ·································································································· 54
1. 라벨 표기사항 ··································································································· 56
2. 라벨링 예시 ······································································································· 57

Ⅹ. 위생요건 정보 ······························································································ 58
1. 식품첨가물 규정 ································································································ 60
※ 참고문헌 ············································································································ 61