Ⅰ. 필리핀 마케팅 방안 ··················································· 1
1. 현지 시장 특징 ··········································································· 1
2. 현지 시장 진출 TIP ··································································· 2

Ⅱ. 필리핀 시장 정보 ······················································· 3
1. 김말이류 수입추이 ····································································· 3
2. 냉동식품 시장동향 ····································································· 5
3. 소비 및 식문화 트렌드 ····························································· 8

Ⅲ. 필리핀 가격 정보 ····················································· 15

Ⅳ. 필리핀 유통 정보 ····················································· 20
1. 식품 유통경로 ··········································································· 20
2. 식품 유통채널 ··········································································· 22

Ⅴ. 필리핀 통관 정보 ······················································· 26
1. 관세 현황 ··················································································· 26
2. 통관절차 ····················································································· 31
3. 통관 유의사항 ··········································································· 32

Ⅵ. 필리핀 검역 정보 ······················································· 34
Ⅶ. 필리핀 라벨링 정보 ··················································· 41