※ [2016 수출업체 해외시장조사 지원사업] 태국 김치, 떡볶이소스류 시장 소비자 조사보고서 자료입니다.

Ⅰ. 시장조사 개요······································································· 3
1. 수출역량 진단 결과·································································· 4
2. 시장조사 세부 추진 일정···························································· 5

Ⅱ. 시장조사 추진 결과································································ 6
1. 경쟁현황 분석········································································ 9
1-1. 경쟁현황 분석 프로세스 ························································· 9
1-2. 경쟁현황 분석 수행 ···························································· 10
1) 경쟁사 분석
2) 경쟁 제품 분석
(1) 경쟁사 홍보 전략 분석
(2) 경쟁사 품질 기준 분석
2. 유통구조 분석······································································· 20
2-1. 유통구조 분석 프로세스························································· 20
2-2. 유통구조 분석 수행······························································ 21
1) 태국 유통 시장 조사
2) 바이어 인터뷰 분석
2-3. 유통구조 분석 결과······························································ 27
3. 현지 영업채널 개발································································· 28
3-1. 현지 영업채널 개발 프로세스···················································· 28
3-2. 현지 영업채널 개발 수행 ······················································· 29
1) 바이어 마케팅 정보 요약
2) 바이어 마케팅 정보

Ⅲ. 진출 로드맵 수립································································· 30
1. 단기 진출전략······································································· 31
2. 중장기 진출전략····································································· 32