Ⅰ. 중국 마케팅 방안 ····················································· 1
1. 중국 시장 특징 ········································································· 1
2. 중국 진출 TIP ··········································································· 2

Ⅱ. 중국 시장 정보 ························································· 4
1. 과자류 수입 추이 ····································································· 4
2. 과자 시장 동향 ········································································· 5

Ⅲ. 중국 가격 정보 ························································· 7

Ⅳ. 중국 유통 정보 ······················································· 12
1. 유통 절차 ················································································· 12
2. 식품업계 유통 상업 방식 ····················································· 14
3. 유통경로별 진입장벽 및 특징 ············································· 15
4. 중국 유통채널 ········································································· 16

Ⅴ. 중국 통관 정보 ······················································· 21
1. 관세 현황 ················································································· 21
2. 통관 거부사례 ········································································· 23
3. 통관 절차 ················································································· 24
4. 통관 유의사항 ········································································· 24
 

Ⅵ. 중국 검역 정보 ······················································· 26
1. 수입 식품의 검험검역 ··························································· 26
2. 수출식품의 검험검역 ····························································· 29
 

Ⅶ. 중국 라벨링 정보 ··················································· 31
1. 식품 라벨 관리 규정 ····························································· 31
2. 수출입 정량 포장식품 라벨 검험 감독 관리 규정 ········· 35