(2017) 필리핀 인스턴트커피 해외시장맞춤보고서

 
Ⅰ. 시장 통계 ··················································································································· 4
1. 통계분석 기준 설정 ····································································································· 6
2. 무역통계 종합분석 ······································································································· 8
3. 품목통계 종합분석 ······································································································· 9

Ⅱ. 시장 트렌드 ············································································································ 10
1. 소비 트렌드 ······································································································· 12
2. 제품 트렌드 ······································································································· 13
3. 유통 트렌드 ······································································································· 14
4. 정책 트렌드 ······································································································· 15

Ⅲ. 경쟁제품 현지조사 ····················································································· 16
1. 경쟁제품 선정 ··································································································· 18
2. 정량 분석 ·········································································································· 19
3. 정성 분석 ·········································································································· 20
4. 현지 방문 조사자료 ·························································································· 23

Ⅳ. 경쟁사 분석 ·································································································· 33
1. 경쟁사 선정 ······································································································· 35
2. 경쟁사별 현황 파악 ·························································································· 36

Ⅴ. 유통구조 현황 ······························································································ 39
1. 추천 진출 경로 ································································································ 41
2. 전문가 인터뷰 ·································································································· 44

Ⅵ. 유통업체 현황 ································································································ 45
1. 주요 유통채널별 현황 및 프로모션 정보 ·························································· 37

Ⅶ. 통관 및 검역 정보 ······················································································· 50
1. 통관 및 검역 절차 ···························································································· 53
2. 관세율 정보 ······································································································· 56
3. FTA 정보 ··········································································································· 57
4. 통관 및 검역 주의사항 ····················································································· 58

Ⅷ. 인증 정보 ······································································································· 59
1. 인증 취득정보 ··································································································· 62
2. 인증 취득제품 ··································································································· 64
3. 제출서류 ············································································································ 65
4. 전문가 인터뷰 ··································································································· 68

Ⅸ. 라벨링 정보 ·································································································· 69
1. 라벨 표기사항 ··································································································· 71
2. 라벨링 예시 ······································································································· 72

Ⅹ. 위생요건 정보 ······························································································ 73
1. 식품첨가물 규정 ································································································ 75
※ 참고문헌 ············································································································ 78