Ⅰ. 중국 마케팅 방안 ····················································· 1
1. 중국 시장 특징 ········································································ 1
2. 중국 시장 진출 TIP ································································· 2

Ⅱ. 중국 시장 정보 ························································· 4
1. 건강식품 시장 동향 ································································ 4
2. 보건식품 시장 동향 ································································ 8
3. 보건식품 소비 동향 ······························································ 15
4. 기능성 음료 시장 동향 ························································ 16

Ⅲ. 중국 가격 정보 ······················································· 19
1. 보건식품 가격정보 ································································ 19
2. 기능성 음료 가격정보 ·························································· 25
 

Ⅳ. 중국 유통 정보 ······················································· 28
1. 유통 절차 ················································································ 28
2. 주요 유통채널 ········································································ 28

Ⅴ. 중국 통관 정보 ······················································· 31
1. 관세 현황 ················································································ 31
2. 통관 절차 ················································································ 32

Ⅵ. 중국 검역 정보 ······················································· 35
1. 수입식품 검역 ········································································ 35
2. 보건식품 검역 ········································································ 37

Ⅶ. 중국 라벨링 정보 ··················································· 41