(2017) 베트남 인스턴트커피 해외시장맞춤보고서

Ⅰ. 시장 통계 ··················································································································· 4
1. 통계분석 기준 설정 ····································································································· 6
2. 무역통계 종합분석 ······································································································· 7
3. 품목통계 종합분석 ······································································································· 8

Ⅱ. 시장 트렌드 ············································································································ 10
1. 소비 트렌드 ······································································································· 12
2. 제품 트렌드 ······································································································· 13
3. 유통 트렌드 ······································································································· 14
4. 정책 트렌드 ······································································································· 15

Ⅲ. 경쟁제품 현지조사 ····················································································· 16
1. 경쟁제품 선정 ··································································································· 18
2. 정량 분석 ·········································································································· 19
3. 정성 분석 ·········································································································· 20
4. 현지 방문 조사자료 ·························································································· 21

Ⅳ. 경쟁사 분석 ·································································································· 28
1. 경쟁사 선정 ······································································································· 30
2. 경쟁사별 현황 파악 ·························································································· 31
Ⅴ. 유통구조 현황 ······························································································ 34
1. 추천 진출 경로 ································································································ 36
2. 전문가 인터뷰 ··································································································· 39

Ⅵ. 유통업체 현황 ································································································ 40
1. 주요 유통채널별 현황 및 프로모션 정보 ·························································· 42

Ⅶ. 통관 및 검역 정보 ······················································································· 45
1. 통관 및 검역 절차 ···························································································· 48
2. 관세율 정보 ······································································································· 51
3. FTA 정보 ··········································································································· 52
4. 통관 및 검역 주의사항 ····················································································· 53

Ⅷ. 인증 정보 ······································································································· 54
1. 인증 취득정보 ··································································································· 57
2. 인증 취득제품 ··································································································· 61
3. 제출서류 ············································································································ 62
4. 전문가 인터뷰 ··································································································· 63

Ⅸ. 라벨링 정보 ·································································································· 64
1. 라벨 표기사항 ··································································································· 66
2. 라벨링 예시 ······································································································· 67

Ⅹ. 위생 요건 정보 ···························································································· 68
1. 식품첨가물 규정 ································································································ 70
2. 기타 위생기준 규정 ·························································································· 71
※ 참고 문헌 ········································································································· 72