Ⅰ. 중국 마케팅 방안 ····················································· 1
1. 중국 시장 특징 ········································································ 1
2. 중국 시장 진출 TIP ································································· 2

Ⅱ. 중국 시장 정보 ························································· 4
1. 수입 동향 ·················································································· 4
2. 소비 동향 ·················································································· 5
3. 과자 시장 동향 ········································································ 6

Ⅲ. 중국 가격 정보 ······················································· 10
1. 타오바오왕(淘寶網) 과자 가격 현황 ·································· 11
2. 톈마오(天？) 과자 가격 현황 ·············································· 14
3. 징둥상청(京東商城) 과자 가격 현황 ·································· 17

Ⅳ. 중국 유통 정보 ······················································· 20
1. 유통 절차 ················································································ 20
2. 식품 업계 유통 상업 방식 ·················································· 22
3. 유통 경로별 진입 장벽 및 특징 ········································ 23
4. 중국 유통 채널 ······································································ 24

Ⅴ. 중국 통관 정보 ························································ 29
1. 관세율 ······················································································· 29
2. 통관 절차 ················································································· 29
3. 통관 유의사항 ········································································· 30
4. 통관 거부사례 ········································································· 32

Ⅵ. 중국 검역 정보 ······················································· 34
1. 수입 식품의 검험검역 ··························································· 34
2. 수출 식품의 검험검역 ··························································· 37

Ⅶ. 중국 라벨링 정보 ··················································· 39
1. 식품 라벨 관리 규정 ··························································· 39
2. 수출입 정량 포장식품 라벨 검험 감독 관리 규정 ······· 43