(2017) 독일 인삼조제품 해외시장맞춤보고서

Ⅰ. 시장 통계 ··················································································································· 4
1. 통계분석 기준 설정 ····································································································· 6
2. 무역통계 종합분석 ······································································································· 7
Ⅱ. 시장 트렌드 ·············································································································· 9
1. Market Trend 01. 유사 식품 아스파라거스 ··················································· 11
2. Market Trend 02. 다양한 인삼조제품 판매 ··················································· 12
3. Market Trend 03. 제품 디자인 본상 수상 ····················································· 13
4. Market Trend 04. 까다로운 시장 진입 절차 ················································· 14
Ⅲ. 경쟁제품 현지조사 ····················································································· 15
1. 경쟁제품 선정 ··································································································· 17
2. 정량 분석 ·········································································································· 18
3. 정성 분석 ·········································································································· 19
4. 현지 방문 조사자료 ·························································································· 21
Ⅳ. 경쟁사 분석 ·································································································· 26
1. 경쟁사 선정 ······································································································· 28
2. 경쟁사별 현황 파악 ·························································································· 29
Ⅴ. 유통구조 현황 ······························································································ 32
1. 현지 진출 주요 경로 ························································································ 34
2. 전문가 인터뷰 ··································································································· 37
Ⅵ. 유통업체 현황 ································································································ 38
1. 주요 유통채널별 현황 및 프로모션 정보 ·························································· 40

Ⅶ. 통관 및 검역 정보 ······················································································· 44
1. 통관 및 검역 절차 ···························································································· 47
2. 관세율 정보 ······································································································· 49
3. FTA 정보 ··········································································································· 50
4. 통관 및 검역 주의사항 ····················································································· 51
Ⅷ. 인증 정보 ······································································································· 53
1. 인증 취득정보 ··································································································· 56
2. 인증 취득제품 ··································································································· 58
3. 제출서류 ············································································································ 59
4. 전문가 인터뷰 ··································································································· 60
Ⅸ. 라벨링 정보 ·································································································· 61
1. 라벨 표기사항 ··································································································· 63
2. 라벨링 예시 ······································································································· 64
Ⅹ. 위생요건 정보 ······························································································ 65
1. 식품첨가물 규정 ································································································ 67
※ 참고문헌 ········································································································· 68