(이란) 라면_해외시장맞춤보고서 - 2016년도 6월 자료

Ⅰ. 시장 통계 ······································································································································· 4
1. 통계분석 기준 설정 ··································································································································· 6
2. 글로벌 수입통계 ·········································································································································· 7
3. 이란 수입통계 ················································································································································ 8

Ⅱ. 시장 트렌드 ·································································································································· 9
1. 시장 메가 트렌드 ····································································································································· 11
2. 소비 트렌드 ·················································································································································· 12
3. 제품 트렌드 ·················································································································································· 13
4. 정책 트렌드 ·················································································································································· 14

Ⅲ. 경쟁사 분석 ······························································································································· 15
1. 경쟁사 선정 ·················································································································································· 17
2. 경쟁사별 현황 파악 ································································································································ 18

Ⅳ. 경쟁제품 현지조사 ··············································································································· 21
1. 분석 제품 및 기준 ·································································································································· 23
2. 가격 정보 ······················································································································································· 24
3. 포장용기 정보 ············································································································································· 25
4. 기타(성분, 원료, 열량, 규격, 상세스펙 등) ············································································ 25
5. 현지조사 데이터 ········································································································································ 27

Ⅴ. 유통구조 현황 ·························································································································· 30
1. 현지 유통구조 map ································································································································ 31
2. 추천 진출 경로 ·········································································································································· 32
3. 유통업체 담당자 인터뷰 ····················································································································· 33

Ⅵ. 유통업체 현황 ·························································································································· 34
1. 주요 유통채널 개관 ······························································································································· 36
2. 주요 유통채널 핫이슈 ····························································································································· 37
3. 유통업체별 개요 ······································································································································· 38
- Refah ································································································································································· 38
- Proma ······························································································································································· 39
- Hyperstar ······················································································································································· 40