Contents

Ⅰ. 국가 정보 및 시장통계 ···················································· 5

1. 수출환경 및 경제지표 ···················································· 6

2. 차(茶) 산업 현황 ···················································· 9

3. 수출입통계 및 생산통계 ···················································· 20

Ⅱ. 시장 트렌드 ···················································· 26

1. 소비·제품 트렌드 ···················································· 27

2. 유통 트렌드 ···················································· 28

Ⅲ. 통관 및 제도 ···················································· 29

1. 통관 및 검역 ···················································· 32

2. 인증정보 ···················································· 36

3. 라벨링 ···················································· 41

4. 위생조건 ···················································· 46

Ⅳ. 경쟁제품 ···················································· 48

1. 경쟁제품 선정기준 및 지표 ···················································· 50

2. 경쟁제품 분석 ···················································· 51

Ⅴ. 주요 경쟁사 기업 정보 ···················································· 58

1. 경쟁사 선정 ···················································· 59

2. 경쟁사 분석 ···················································· 60

Ⅵ. 유통채널 현황 ···················································· 62

주요 유통채널 개관 및 현황 ···················································· 63