Contents

Ⅰ. 국가 정보 및 시장통계 ···················································· 4

1. 수출환경 및 경제지표 ···················································· 6

2. 식품산업 현황 ···················································· 10

3. 수출입통계 및 생산통계 ···················································· 16

Ⅱ. 시장 트렌드 ···················································· 20

1. 정책 트렌드 ···················································· 21

2. 소비·제품 트렌드 ···················································· 22

3. 소비자·유통채널 담당자 인터뷰 ···················································· 23

III. 통관 및 제도 ···················································· 27

1. 통관 및 검역 ···················································· 30

2. 인증정보 ···················································· 35

3. 라벨링 ···················································· 42

4. 위생규정 ···················································· 47

Ⅳ. 경쟁제품 ···················································· 50

1. 경쟁제품 선정기준 및 지표 ···················································· 52

2. 오프라인 경쟁 제품 ···················································· 53

3. 온라인 경쟁 제품 ···················································· 58

Ⅴ. 경쟁사 ···················································· 61

1. 경쟁사 선정 ···················································· 62

2. 경쟁사 분석 ···················································· 63

Ⅵ. 유통채널 현황 ···················································· 66

1. 유통채널 개황 ···················································· 67

2. 주요 유통채널 분석 ···················································· 70

참고문헌 ···················································· 80