Contents

Ⅰ. 국가 정보 및 시장통계 ···················································· 4

1. 수출환경 및 경제지표 ···················································· 6

2. 인스턴트 차(RTD) 산업현황 ···················································· 10

3. 수출입통계 및 생산통계 ···················································· 19

Ⅱ. 시장 트렌드 ···················································· 25

1. 주요 정책 동향 ···················································· 26

2. 제품 트렌드 ···················································· 27

3. 소비자 트렌드 ···················································· 28

Ⅲ. 통관 및 제도 ···················································· 31

1. 통관 및 검역 ···················································· 34

2. 인증정보 ···················································· 43

3. 라벨링 ···················································· 45

4. 위생규정 ···················································· 49

Ⅳ. 경쟁제품 ···················································· 50

1. 경쟁제품 선정기준 및 지표 ···················································· 51

2. 경쟁제품 분석 ···················································· 52

Ⅴ. 주요 경쟁사 기업 정보 ···················································· 63

1. 경쟁사 선정과정 ···················································· 64

Ⅵ. 유통채널 현황 ···················································· 68

1. 주요 유통채널 개관 및 현황···················································· 69

2. 입점 절차 ···················································· 71

3. 온라인 유통채널 ···················································· 74