Contents

Ⅰ. 국가 정보 및 시장통계 ···················································· 4

1. 수출환경 및 경제지표 ···················································· 6

2. 식품산업 현황 ···················································· 9

3. 홍삼 농축액 현황 ···················································· 10

4 수출입통계 및 생산통계 ···················································· 11

Ⅱ. 시장 트렌드 ···················································· 16

1. 정책 이슈 ···················································· 17

2. 소비·제품 트렌드 ···················································· 18

3. 유통 트렌드 ···················································· 19

III. 통관 및 제도 ···················································· 23

1. 통관 및 검역 ···················································· 26

2. 인증정보 ···················································· 35

3. 라벨링 ···················································· 44

4. 위생조건 ···················································· 47

Ⅳ. 경쟁제품 ···················································· 50

1. 경쟁제품 선정기준 및 지표 ···················································· 51

2. 경쟁제품 분석 ···················································· 53

Ⅴ. 주요 경쟁사 기업 정보 ···················································· 64

1. 경쟁사 선정 ···················································· 65

2. 경쟁사 분석 ···················································· 66

Ⅵ. 유통채널 현황 ···················································· 68

1. 주요 유통채널 개관 및 현황 ···················································· 69

2. 전문가 인터뷰 ···················································· 77